GENERAL

THE COMEBACK BREW — HOW CAFÉ COFFEE DAY FOUGHT BACK AFTER THE FALL

I was going through the Café Coffee Day turnaround story, reading multiple articles, interviews, business discussions, and fragments of public memory. And somewhere in between numbers, headlines, debt reports, and emotional tributes, one thought stayed with me. This was not merely a business insider story. It was a story about fighting back after a fall so public that the entire country witnessed it. A story about pressure. A story about